Legal
Privacy Policy
At Aether Loom, we are careful with information you share with us. This policy explains what personal data we collect, why we collect it, and how it is handled — written plainly, so it's easy to follow.
1. Introduction
Aether Loom Sdn. Bhd. (referred to as "Aether Loom", "we", "us", or "our") is the data controller for the personal information described in this policy. We are registered in Malaysia and operate from Level 6, Menara Hap Seng 3, Jalan P. Ramlee, 50250 Kuala Lumpur.
This policy applies to information collected through our website at aethery.sbs, as well as through enquiry forms, email correspondence, and any engagement with our advisory services.
We handle personal data in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia. By using our website or engaging with our services, you acknowledge that you have read and understood this policy.
2. Personal Data We Collect
We collect only the information we genuinely need to respond to you and deliver our services well. This includes:
Information you provide directly
- Name and job title, when you complete an enquiry form
- Email address and phone number, for follow-up correspondence
- Organisation name, to understand your context
- The content of your enquiry or any notes you choose to share
Information collected automatically
- IP address and approximate location (country or city level)
- Browser type and device information
- Pages visited, time spent, and referring source
- Cookie identifiers (see our Cookie Policy)
Legal basis for processing: We process your data on the basis of your consent (when you submit a form), our legitimate interest in improving our website and responding to business enquiries, and where necessary to perform or discuss a service arrangement.
Data retention: Enquiry and contact data is retained for up to 3 years from last contact. Website analytics data is retained for up to 14 months. You may request deletion at any time.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Responding to your enquiries and scheduling conversations about our services
- Delivering and administering any service arrangement you enter into with us
- Sending relevant updates about our work, if you have given consent to receive them
- Improving our website through anonymised usage analysis
- Meeting any legal or regulatory obligations we are subject to under Malaysian law
We do not sell your personal data. We do not use your information for automated decision-making. Marketing communications, if any, include an easy way to opt out at any time.
4. Third-Party Services
We work with a small number of third-party providers to operate our website and deliver our services. These include:
- Google Analytics — to understand how visitors use our website (anonymised data)
- Google Maps — to display our office location on our website
- Email service provider — to manage and send correspondence
- Hosting and infrastructure provider — to serve our website securely
Each provider is selected carefully and bound by data processing agreements. We share only what is necessary for each provider to perform their function.
5. Data Protection Measures
We take the protection of your information seriously. The measures we have in place include:
- HTTPS encryption on all pages of our website
- Restricted access to personal data — only team members who need it for their work can view it
- Regular reviews of our data handling practices
- Secure storage with reputable, Malaysia-compliant hosting infrastructure
In the unlikely event of a data breach that affects your personal information, we will notify you and the relevant authority within the timeframe required under applicable Malaysian law.
6. Cookies
Our website uses cookies — small text files stored on your device — to help us understand how the site is used and to remember your preferences. We use the following categories:
- Essential cookies — required for the site to function; cannot be disabled
- Analytics cookies — help us understand how visitors navigate the site (optional)
- Preference cookies — remember your settings between visits (optional)
- Marketing cookies — used to understand the effectiveness of communications (optional)
You can review and update your cookie preferences at any time via our Cookie Policy page.
7. Your Rights
Under the Personal Data Protection Act 2010 (Malaysia), you have the following rights regarding your personal information:
Right of Access
Request a copy of the personal data we hold about you.
Right of Correction
Ask us to correct any inaccurate or incomplete information.
Right of Erasure
Request deletion of your data where there is no compelling reason for continued processing.
Right to Object
Object to processing for marketing or where we rely on legitimate interests.
Data Portability
Request your data in a structured, commonly used format.
Withdraw Consent
Withdraw consent for marketing communications at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond within 21 days. If you are unsatisfied with our response, you may refer the matter to the Department of Personal Data Protection Malaysia.
8. Links to Other Websites
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites, and this policy does not apply to them. We encourage you to review the privacy notices of any external sites you visit.
9. Children's Privacy
Our services are directed at business professionals and organisations, not individuals under 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted information through our website, please contact us and we will remove it promptly.
10. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or in applicable law. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of our website following any changes constitutes your acceptance of the updated policy. If the changes are significant, we will make a note of them clearly.
11. Contact Us
If you have any questions about this policy or the way we handle your personal data, please get in touch:
Aether Loom
Level 6, Menara Hap Seng 3, Jalan P. Ramlee, 50250 Kuala Lumpur, Malaysia